Ways to Measure the Impact of Search Engine Optimization
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Ways to Measure the Impact/ Success of SEO (Search Engine Optimization)

If you have a website for your business then you should do SEO for it to improve the search engine rankings. And if you are doing SEO, analysis on regular basis so that you can come to know what is going on and what improvements are needed for better ranking. SEO is one of the most effective ways to boost your website’s ranking and performance and we need to analyse it time to time. Here is this blog we will discuss the most effective ways that can help to know how to track the SEO success and also help in measuring SEO impact.

Let's look how this blog can help you in finding the key performance indicators for SEO:

a. Track your SEO and Traffic with Google Analytics: If you have a website and doing SEO for it, you cannot ignore tracking it on regular basis. Google Analytic provides you the number, metrics and reports that help to track the performance of your website. You can analyse Organic, Referral, Direct and Social traffic coming to your website and it helps to know what type of people visiting your website and who are interested to your business, you can also analyze the landing pages. Through Google Analytics you can set the goals and can find out how many people access your web-pages and how many people bought your products. You can easily track the SEO process through it. You can find out in detail by visiting this link: (We can put any blog link (External) that provides information about Google Analytics).

b. Manual Check of Keyword Ranking/ Keyword Rank Check through any tool: As all know that keyword ranking is the most common KPI factor if you are doing SEO for your website. Keywords help users to reach and find your website with relevant terms. You can analyse your main keywords manually and if you have more no. of keywords then you can use any keyword analysis tools such as Small SEO Tool, KW Finder, and Keyword Explorer etc. So, if your keywords started ranking after implementing an SEO campaign then you are doing a right job. If there are no improvements in keyword ranking then you can search for other keywords and can work for them.

c. Indexing of the Website/ Webpages/ Backlinks: If you are doing SEO, building quality backlinks, doing only white hat SEO then index pages for your website will be definitely increasing. You can check Google Indexing, Yahoo & Bing Indexing through SEO Quake which is the best add-on to measure the SEO factors for your website.

d. Defining Conversions: After starting an effective SEO campaign, if you are getting enquiries through the work you are doing then this is good news for you. Now here we really need to spend more time on reaching people through the strategy you are implementing. For this, you need to implement blogging, lead generation etc. so that you can convert traffic into conversion.

e. Traffic Volume and Quality: When you are analysing your website or traffic through Google Analytics, you must need to check the traffic volume and quality. You need to identify that the traffic which is coming to your website is exactly what you are looking for? Is this intended or targeted traffic? And many more things you need to analyse for your website so that you can get the right, relevant and intended traffic to your website.

Conclusion:

Tracking the above KPIs not only allows you to measure your SEO campaign‘s current performance but also help you to make the right decision for your website’s SEO. Through these things you can come to the right conclusion and direction so that your website can rank better. For more relevant blogs visit: http://www.hitaishin.com.

Posted: November 2, 2017